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The 2026 conventional storageing has officially begun.

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The storage season has begun, and this morning we received the first load of Lady Claire.

Every year, the storage season is a time the entire TCK team looks forward to. It is a busy and exciting time, when collaboration between the supplier, the carrier, and our Agro department is everything. It is precisely this close coordination that enables us to deliver “just in time” and with the quality our customers expect year-round.

The storage potatoes need to last a long time, so we keep a close eye on the quality from the first to the last load. This puts high demands on both the suppliers’ work in the field and our handling.

We look forward to a great season in close collaboration with our suppliers and customers.

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Thorsens Chipskartofler A/S has appointed Kim Madsen as the company’s new CEO, effective July 13th, 2026. Kim has been with the company since December 2025 and has worked in the potato industry for more than 25 years.

Kim Madsen has been with Thorsens Chipskartofler A/S since December 2025 and, during this time, has gained a deep understanding of the company’s operations, customers, growers, and business partners. With more than 25 years of experience in the potato industry, he also brings extensive industry insight and a strong network to support the company’s continued development and growth.

The change in leadership comes after former CEO Jacob Roland Pedersen was forced to step down due to illness.

This appointment ensures continuity in the company’s further development and a continuation of the strategic direction aimed at strengthening Thorsens Chipskartofler A/S both in Denmark and in international markets.


Chairman Arne Bisgård welcomes the appointment:

“In a short time, Kim has demonstrated a strong commitment and a deep understanding of our business. At the same time, he brings more than 25 years of experience in the potato industry, which provides a solid foundation for the company’s continued development. The board is convinced that he is the right person to lead Thorsens Chipskartofler A/S.”

Kim Madsen is looking forward to his new role:

“I am proud of the trust the board has placed in me. The potato industry has always been a part of my professional life, and I look forward to using my experience to further develop Thorsens Chipskartofler A/S. The company has a strong foundation, talented employees, and close relationships with growers, customers, and business partners, which we will build upon together.”

 

Over many years, Thorsens Chipskartofler A/S has built a strong position in the production and trade of potato chips, seed potatoes, and organic table potatoes and french fries. With Kim Madsen as CEO, the company continues to focus on quality, innovation, and close collaboration throughout the entire value chain.

 

Sincerely,
Thorsens Chipskartofler A/S
Sneptrupvej 3,
7451 Sunds

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This summer has offered several exciting activities that have strengthened both our professional expertise and our collaboration with our international partners.

A group of our employees had the pleasure of visiting MSC Aarhus, where we were warmly welcomed by the local team. The visit included a tour aboard the MSC Elisa XIII, where we gained unique insight into the logistics and processes that support the export of certified seed potatoes around the world. It was an informative day that provided valuable insights into an important part of our value chain.

In addition, we welcomed visits from our partners Meijer, STET, and Norika. These individual visits provided valuable opportunities for professional discussions on potato varieties, market developments, and our ongoing collaboration in both the crisping and seed potato sectors. Maintaining this close dialogue with our partners is essential to strengthening our relationships, driving innovation, and continuing to create value for both growers and customers.

At the same time, activity has remained high both in the office and in our production facilities. The final German Lady Rosetta deliveries will soon be processed, marking the conclusion of the 2025/2026 season. As we close one season, we are already looking ahead to the opportunities and challenges of the 2026/2027 season and to continuing our close collaboration with suppliers, customers and partners.

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Last Tuesday we had the pleasure of welcoming 26 students from Asmildkloster Agricultural School. A day we were particularly looking forward to, as it is always with great pleasure that we share insight into our company and not least, our work in the crisp potato industry.

The visit began with a presentation of the company, where our guests contributed with relevant and constructive questions. We then continued with a tour of the production and our storages, where the dialog naturally became more informal. Experience shows that this setting often creates even greater curiosity and engagement – something we greatly appreciate and encourage.

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Thorsens Chipskartofler A/S expands the business with a new strategic leg within certified seed potatoes for export.

The expansion builds on our many years of experience in the production of quality potatoes and on existing facilities with high requirements for documentation, traceability and hygiene. Production has started and will be gradually expanded in the coming years.

As part of the strategy, we have strengthened the organization by expanding our Agro department with three strong profiles. In addition, we have partnered with experienced international partners in variety development and marketing.

By strengthening the cultivation of certified seed potatoes, we are building on our core business and our focus on stable deliveries and proven quality.

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In December, Thorsens Chipskartofler A/S conducted a professional grower trip to the Netherlands together with our partners in seed potato production. The trip was part of our long-term growth strategy and focused on the development, quality and export of seed potatoes to both domestic and international markets.

The program included visits to a Dutch seed potato grower as well as STET and HZPC, where participants gained insight into the extensive breeding work behind future potato varieties. In addition, the entire value chain was highlighted through visits to a grading center, a quality assurance center and the export inspection of potatoes to third countries.

The grower tour provided valuable professional knowledge, strengthened relationships across partners and emphasized the importance of close collaboration in the development of a competitive and future-proof seed potato production.

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Sunds, May 30, 2024

PRESS RELEASE

Thorsens Chipskartofler A/S presents generational change. After several years of planning, Thorsens Chipskartofler A/S is making a generational change in 2024 and has hired a new CEO as of July 1, 2024. The board’s choice was Jacob Roland Pedersen. Jacob is 52 years old, lives with his family in Vejle, and has a background as Director of Chicken Production at Danpo A/S and CEO of Rokkedahl Food ApS.

As Jacob has no prior knowledge of chip potatoes, or the industry in general, prior to his appointment as CEO, there is an introduction to the company where the entire organization participates in giving Jacob the best possible insight. Current CEO Erik Bech Thorsen will continue as an employee of the company for 12 months after the CEO change. However, there will not be actual work tasks, but more a form of supervisor, to the extent desired.

Deep passion for chip potatoes. Jacob Roland Pedersen finds that there is a great deal of passion and insight about the value chain for chip potatoes among the employees, and everyone really makes a great effort to get me tuned into this unique high-value production. Thorsens Chipskartofler is a very exciting company that is owned by competent suppliers and has built up a unique concept for high-value products in collaboration with customers. I’m looking forward to getting deeper into the work and will of course be meeting both customers and shareholders in the near future.

Erik Bech Thorsen, who founded the company in 1986, looks back on a very exciting working life after all these years as director of the company. It is a life’s work that has been created and steadily developed in faithful collaboration with employees, farmers/shareholders and customers. Erik Thorsen is very grateful for all the support over the years that has driven the company to what it is today. After recent years of adversity from many sides, Erik Thorsen sees a bright future for the company. We have managed to turn the situation around and the outlook looks very positive for the coming seasons. Erik Thorsen hopes for the company that the basic culture and concept can be maintained, but as before, continue to be continuously developed.

The chairman of the board of Thorsens Chipskartofler A/S Kurt Friis Jørgensen is pleased with the choice of Jacob Roland Pedersen, and there has been an opportunity for Jacob to learn from the competent employees in the company. Our concept has evolved into something quite unique, and despite major challenges over the past few years, I am both confident and positive about the future.

Sincerely
Thorsens Chipskartofler A/S
V. Sneptrupvej 3
7451 Sunds

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Last week, the Agro department was out putting our trial varieties in the field, and the weather was with us.

Every year we have both mini- and large-scale trials to test new varieties, to constantly be at the forefront of developments in the industry and thereby optimize both suppliers’ and customers’ finances.

There are some exciting varieties this year and we are excited to follow their development.

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The seed potato season is in full on and we are enjoying it.
 
Well over half of this year's seed potatoes have been sold and in a season like this, when there is a shortage, we use every single one.
We handle around 8,000 tonnes of seed potatoes annually, which takes place over a relatively short period of time.

Thorsens Chipskartofler A/S represents various varieties in Scandinavia, which you can read more about via the following link:
https://horsens.dk/laeggekartofler/
 
The seed potatoes will soon be in the ground and we are looking forward to following their development in the ground and seeing what they contribute to the coming season.
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The seed potato season is in full swing and we’re enjoying it.

 

More than half of this year’s seed potatoes have been harvested and in a season like this, where there is a shortage, we use every last one.

We handle around 8,000 tons of seed potatoes annually, which takes place over a relatively short period of time.

 

Thorsens Chipskartofler A/S represents different varieties in Scandinavia, which you can read more about via the following link:

https://thorsens.dk/laeggekartofler/

 

Soon the seed potatoes will be in the ground and we look forward to following their development in the soil and seeing what they contribute to the coming season.